Archive for April, 2008

Customer Experience #12: Core Competence - Being Familiar with the Customer’s Standard Operating Procedures

Thursday, April 17th, 2008

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Familiarity with a customer’s Standard Operating Procedures is essential when trying to address that specific customer’s product needs.
In today’s podcast, Michael explains that it’s not enough to know about your product - you must understand your customers business. He provides two examples where the […]

Customer Experience #11: Core Competence - Product Knowledge

Thursday, April 3rd, 2008