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Michael Byrne interviewed for Intruders.TV

By QBC Podcasts | November 16, 2007

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QBC’s CEO Michael Byrne was recently interviewed for the Irish edition of Intruders.TV.

“The experience your company creates is your brand”

The same communications tools which have given customers a stronger voice in conversations about a brand can also be used to drive an internal conversation in response to the external one, and help the company meet the challenge of Customer Experience. This is the QBC approach.

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